Practical operational guidance for founders and growing businesses

I provide grounded operational frameworks and guidance for founder-led and SME businesses navigating growth, change, and increasing complexity.

Everything here is based on lived operational experience — designed to help you build structure, reduce risk, and scale without chaos or consultancy jargon.


Created by Christine McCadden, operations leader with 12+ years delivering complex infrastructure and service environments.
Explore Operational Toolkits

Operational Insights

Branding Is Not Design. It’s Operational Signalling.

|christine mccadden
Branding is often treated as aesthetic choice. Colours. Logos. Typography. Visual style. But in professional environments, branding performs a functional role: it signals clarity, credibility and control. Your branding framework...

Testimonials

I had the pleasure of working closely with Christine on the mobilisation of a national hire desk for a Tier 1 construction and infrastructure contractor. The hire desk was established as a central point of contact, delivering a fully bespoke solution for all equipment rental requirements across the business.
Christine led the initiative end-to-end, recruiting and building a high-performing team and applying her extensive operational expertise to ensure customer KPIs were consistently met. What truly set Christine apart was her ability to balance service excellence with commercial discipline — she continually introduced innovative approaches to control costs while protecting and improving profit margins.
She implemented new processes and workflows that significantly improved efficiency and ensured the highest standards of customer experience were delivered. Christine brings clarity, structure, and momentum to complex operational challenges, and does so in a collaborative and professional way.
It was a genuine pleasure working with Christine on this project, and I would highly recommend her to any business looking to improve customer satisfaction, operational performance, and overall service delivery.

Tom Welland - Operations Director